We just designed the first ever RiteMade B2B Sales Flyer. Below is a snapshot of the innovation process. Here is the customer feedback:
“Thought you’d guys like this. This was the first time Ritemade has ever created a B2B sales flyer. Thanks so much for all of your hard-work! I met with Bob today and he’s already planning Ritemade’s next project!”
At first glance this might not seem profound but if you take a moment to understand the 5 practical secrets of innovation, you can start making a mind-blowing impact in the organization you serve. But first, what is innovation?
According to Merriam-Webster, Innovation is the action or process of innovating. Some synonyms are change, alteration, revolution, upheaval, transformation, metamorphosis, breakthrough. In this case, an example would be “From a pencil drawing to a finished piece, through design and innovation they found ways get better results with less work.”
Innovation can also be known as a new method, idea, product, etc. The first ever B2B Sales Flyer is the example in this case.
Now that the definition of innovation has been clearly laid out, what are the 5 practical secrets I learned from this profound experience?
1. Start simple.
We started with two things, a business problem AND a pencil drawing with headlines and a few bullet points. If you wait until you have the entire finished product designed, you won’t get started or you will run out of time and money.
2. Design with the end-user in mind.
In business, you would never create something just because you like it; you create something to sell or trade to make money, otherwise it’d be classified as a hobby. Designing your marketing or sales collateral shouldn’t be any different. Think about your end-user. What do they like and need? How do they process information? What will compel them to take action?
3. Invite them into the innovation process.
How can you know what they like and need if you don’t ask them? For stronger results, call a handful of current customers and prospective buyers to collect real-time data and actionable insights.
4. Listen with empathy and respect.
Design change is a rigorous communication process and not for the faint of heart or quick-tempered. When your client comes back with revisions, make sure you are in the right state of mind—are you calm, relaxed yet attentive, ready to make progress? Your mood will affect the thinking and behavior of all parties involved.
5. Have fun!
You’re not going to get it right the first time…or second or third in some cases. Pivot fast, keep moving forward and don’t forget to have fun. The purpose of innovation is to improve an existing condition or quality of life for all parties involved.
When you’ve done these things, like Bob, you’ll already be thinking about your next innovation project—and THAT [consistent cycle of learning and improvement] my friends, is what makes our workplaces, communities and world, a better place to live.
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